In partnership with
Proposals used to drain my time.
Research.
Drafting.
Revisions.
Formatting.
Back-and-forth edits.
Even when we won, the process felt heavy.
Then I stopped treating proposals like documents.
I started treating them like systems.
Instead of starting from scratch every time, I built structured prompts that handle specific parts of the proposal process.
Not “write me a proposal.”
But defined roles.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Here are the 8 that changed everything:
1. Proposal Architect
Creates a structured outline based on the RFP, client background, and our capabilities.
Instead of guessing the format, the structure is clear from the start.
2. Pain Point Identifier
Analyzes the client’s stated needs and uncovers underlying problems, cost of inaction, and urgency drivers.
This prevents surface-level proposals.
3. Value Proposition Builder
Aligns our offer against competitors and clarifies differentiation, ROI, and risk mitigation.
It forces clarity around why us.
Weaves relevant case studies and quantified outcomes throughout the document.
Not dumped at the end — strategically placed.
5. Implementation Roadmap Generator
Builds a clear execution plan: phases, milestones, deliverables, risks.
Clients want certainty more than creativity.
6. Objection Anticipator
Identifies common concerns (budget, risk, timeline) and addresses them proactively.
Reduces friction before it appears.
7. Pricing Strategist
Frames pricing around value delivered — not just cost.
This changed margin conversations significantly.
8. Closing Optimizer
Clarifies next steps and simplifies the decision process.
Momentum matters.
Did AI magically give us a 94% win rate?
No.
But it did eliminate:
• Blank-page friction
• Slow turnaround
• Inconsistent messaging
• Weak positioning
The biggest shift wasn’t speed.
It was clarity.
When proposals are structured well:
• Decision-making speeds up
• Confidence increases
• Back-and-forth decreases
And yes — turnaround time dropped dramatically.
From weeks to hours.
But the real advantage wasn’t “faster.”
It was better organized thinking.
Here’s the important part:
AI doesn’t replace strategy.
It amplifies structured strategy.
Most people use ChatGPT like this:
“Write a proposal.”
Operators use it like this:
“Act as a pricing strategist.”
“Act as an implementation architect.”
“Act as an objection analyst.”
Defined roles.
Defined outputs.
Defined purpose.
That’s the difference.
If you’re building online and feel like:
• You’re rewriting the same things constantly
• Your messaging lacks structure
• You know AI is powerful but messy
The issue isn’t effort.
It’s system design.
That’s why I built the AI Business Operating System.
50 structured AI roles.
Organized by department.
Designed for execution, not experimentation.
If you want to see how it works, you can explore it here:
No hype.
Just structure.
Operate smarter.
